Carol Kruse
The goals of this laboratory are directed toward an understanding of the
immunology of the brain and immunoresistance mechanisms used by tumor
cells that will allow development of alternative therapies for treating
patients with primary malignant brain tumors. We use glioma cell culture
as a model system, in addition to syngeneic mouse and rat or human
xenograft brain tumor models. We use glioma cell culture
as a model system, in addition to syngeneic mouse and rat or human
xenograft brain tumor models. As ESPN's
new senior VP of marketing, Carol Kruse is taking "This Is
SportsCenter," its satiric ad campaign, beyond TV to include fans' ideas
and online parodies. She's also launching a Facebook game that has
users run a virtual sports bar. "Marketers like puppies," Kruse says of
those who delight in new campaigns, then drop them. But social media is
like having a dog. "Every day it's 'How do I engage with my fans?' "
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