Magazines For Teenagers
Founded in 1944 by Helen Valentine, Seventeen magazine was the first
modern “teen magazine.” An immediate success, it became iconic in
establishing the tastes and behaviors of successive generation of teen
girls covering the last half of the 20th century. Kelley Massoni has
written the first cultural history of the origins of Seventeen and its
role in shaping the modern teen girl ideal. Using content analysis,
interviews, letters, oral histories, and promotional materials, Massoni
is able to show how Seventeen helped create the modern concept of
“teenager.” The early Seventeen provided a generation of thinking young
women with information on citizenship and clothing, politics and
popularity, adult occupations and adolescent preoccupations, until
economic and social forces converged to reshape the magazine toward teen
consumerism. A chapter on the 21st century Seventeen brings the story
to the present. Fashioning Teenagers will be of interest to students of
popular culture, sociology, gender studies, mass media, journalism,
business, and American studies.
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